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Aug 04, 2009

hawkeye Channel Practice Launches PartnerConduit Network at CompTIA to Accelerate Growth and Increase Revenues Through Collaboration

Qualified CompTIA Registrants Get Free Three-Month Trial

Las Vegas, Nev., August 4, 2009 – hawkeye Channel Practice, a leading international full-service channel marketing agency, today at CompTIA Breakaway 2009 introduces to the U.S. and Canada, the PartnerConduit Network™, the beta launch of the first and only online community driven by partners for partners designed to manage collaborative opportunities and grow their business.

Today’s technology manufacturing vendors and channel partners are plagued with ever-increasing demands from their customers to deliver comprehensive solutions. To meet these needs, vendors and partners must be able to quickly locate and collaborate with many others both inside and outside their partner base. This task can be daunting and riddled with complex relationships and lack of clarity around return on investment. The PartnerConduit Network, a collaboration framework powered by patent-pending technology, enables participants to increase sales by pinpointing the right vendors and partners at the right time to deliver end-to-end technology solutions, while delivering a clear line of sight to ROI.

“While collaboration is not a new concept in the technology channel, PartnerConduit Network breaks new ground by putting the partner at the center,” said Steve Murphy, vice president of e-collaboration services for hawkeye Channel Practice. “Most collaboration communities are created by manufacturing vendors for their proprietary partner ecosystems while others have adopted a social networking approach that may fall short of meeting partners’ needs throughout the business cycle. The PartnerConduit Network is unprecedented. It delivers a multi-vendor network through which partners can collaborate efficiently―not just to meet and network―but also to register opportunities and track through closing the sale and sharing rewards. This enables partners to focus on customer needs and offer ideal solutions.”

An Approach to Collaboration Like No Other
The PartnerConduit Network brings together industry-leading partners and vendors in a collaborative community designed to broaden market reach, increase sales opportunities and speed the delivery of trusted solutions to end users. Participants can collaborate on deals that span the vendor spectrum―across categories, industries and ecosystems―from pre-sales qualification through post-sales support.

The network allows both vendors and partners to track their engagements across the customer-opportunity lifecycle providing them with greater insight into their results. Participants can claim and share rewards using Collaboration Currency™, a unique rewards medium that enables members to aggregate earnings from multiple participating vendors.

The network’s secure, confidential environment respects the privacy of customer relationships and safeguards competitive intelligence allowing participants to share customer details only with their select, qualified collaboration partners and to allocate rewards to these partners. Because this secure network fosters trust, focuses on mutual interest and reinforces commitment, participants can feel confident in their interactions and solutions.

Opportunities Abound for Vendors and Partners
The PartnerConduit Network delivers solutions for manufacturing vendors and channel partners to help them capitalize on rising technology solution sales.

Channel partners―who can join the community as members―can effectively collaborate with complementary partners and vendors to deliver comprehensive technology solutions tailored to the needs of their existing and potential customers. They can quickly find others with expertise and presence that complements their own, and locate companion products to help them round out integrated solutions to address customer requirements through rich, detailed profiling and validated credentials.

Manufacturing vendors, both large and small―who can join the community as sponsors―can manage their entire channel more easily and profitably. They can manage partners, programs, leads and rewards from end to end using a single platform. These participants can also capture new revenue with new partners in new markets and directly impact their bottom line by increasing efficiencies and minimizing costs.

To learn more about PartnerConduit Network, meet Shari Marion-Hoff, hawkeye Channel Practice’s chief executive officer and chief channel strategist, and Steve Murphy at the CompTIA Breakaway 2009 event (booth 228) on August 3-6, visit partnerconduit.com or call 877-222-9514. Qualified registrants at CompTIA will receive a free three-month trial PartnerConduit Network membership.

About hawkeye
hawkeye, a leading international full-service channel marketing agency, strives to optimize the value of channel relationships for leading technology companies by delivering comprehensive solutions that include strategies, programs and collaboration. With extensive channel expertise and global reach, its aim is to help companies tackle the toughest channel marketing program and infrastructure obstacles to maximize their channel investments through end-to-end solutions using best-in-class practices. For more information, visit hawkeyechannel.com.

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Contact:
For hawkeye
Wendy Hirschhorn
212-826-8790
wendyhi@nyc.rr.com

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