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Summary: Making the Case for Managed Services - The Business Impact of IT Problems at SMBs
About the study
According to a recent CompTIA study, the biggest sales obstacle that managed service providers (MSPs) face is convincing prospective customers that they will realize a positive return on their investment. To address this issue, CompTIA conducted customer research to help MSPs quantify the value of key managed-service benefits. Initial interviews with MSPs - some well established, others new to managed services - found that while their value propositions often center on reducing IT problems, they struggle in particular to quantify the business impact of these problems at prospective customers.
Therefore, the research focus was on understanding the frequency
and costliness of problems
such as spyware, viruses, and server and network downtime,
in the context SMB organizations
(firms with 10-200 PC users). Two separate surveys were
conducted - one with SMB IT
professionals and the other with SMB end-users. Both surveys
targeted key industries including
financial services, healthcare, manufacturing, and professional
services. The findings provide
extensive data on the total business costs of common IT
problems at SMBs, and the potential for
managed services to reduce those costs.
Sample of Key Findings
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